A working man's view of management, sales, customer service, technology, work and life.

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Saturday, April 21, 2007

Say Their Names

Working as a Customer Service professional is tough. Clients hold us to high standards. Some even hold us to unrealistic standards. Others demand the world just to see how much they can get away with. Most clients are quick to with their threats and yet few are generous with their praises.

I know. Trust me, I do.

We are all clients one way or the other in our daily lives. As clients we want things to go right, we want to be appreciated, we want to be looked at as individuals and we want to feel special. That's just being human. As Customer Service professionals, that's what we all want our customers to feel and there's a very easy and yet efficient way to get us at least part of the way there. As a matter of fact, it's SO easy that it's often overlooked.

USE YOUR CUSTOMERS' NAMES

That's right. As a matter of fact, slightly OVERUSE your customers' names. Greet them with their names. Address them with their names and thank them with their names. It's the easiest thing in the world. Say your customers' names. In the time you use to service each client, make it THEIR time. Using their names often is one of the most efficient way of doing that. Thank them with their names. Try it today.

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