The Best Salespeople Are Invisible

Mention "salesperson" and most people will conjure up a picture of a sweaty and pushy salesperson who talks nonstop. They look at everyone as a mark.

That's because salespersonship is an art that is vastly misunderstood, especially by most of those who works the job. We think salespeople are pushy because we don't see the best salespeople. The best salespeople are "invisible" - you don't notice them at all. That's because the best salespeople don't sell, instead they help you buy. They help you discover what you need and what you want to achieve, they suggest solutions that fits and they help you work out how these solutions pertain to your goals. You remain in control throughout the process, you work out the suitability and you decide on the purchase. You are sometimes nudged but you are NEVER pushed.

Hence, although you made the purchase, you were never sold. The best salespeople therefore doesn't fit the usual image of a what a salesperson is. The best salespeople are just seen as very helpful, very sensitive and very smart people.

The best ones you don't see.

My favorite book on selling : The New Conceptual Selling

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