
- Sales meetings are always about the prospect and never about the salesperson. Prospects talk, salesperon listen.
- Almost everything that comes out of a salesperson should be questions not statements: questions about facts and opinions, questions that highlights gaps between where they are and where they want to be, questions that lead them to the path (solution) the saleperson would like for them to take and questions that help the prospect commit to a solution. Questions, questions, questions and only questions.
- It's not necessary to have the most product features to win a sale. Selling is about demonstrating relevancy. The product or service that has the most relevance to the prospect wins.
- A salesperson's job is to establish relevancy between her product's benefits to the prospect's hopes & desires. To do that, a salesperson has to know as much as she can about the prospect. This goes back to being able to ask the right questions and listening carefully.
- Salespeople are not necessarily the best speakers but they HAVE to the best listeners.
- A salesperson listens hard to what her prospect has to say and more importantly to what a prospect should have said but didn't.
- When at the prospect's site, read the room and watch how other people interact with the prospect. That's part of "listening".
- Often repeated but forever true, salesperson close their prospects and often. Always, always, always ask for the order, ALWAYS.
Brought to you by The Middle Class Guy
A working man's view of management, sales, customer service, technology, work and life.
Hong Kong 香港
1 comments:
I think there's a lot missing in this post!
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