Reasons why Client Objections are Good for Salespeople

Salespeople love objections because they realize the toughest prospects to sell are the one with NO objections. Yes: salespeople love objections because getting NO objections is worst.

Reasons why they don't object :

• They don't see themselves using your product for whatever reason.
  
• They are just not mentally engaged, they don't see how your product is relevant to their lives, at all!
  
• They are not the decision makers and they don't want to spend too much time with you.
• Or may be they decided to buy anyway before they even spoke to you but how many of these do you really get?
  

They said they are fine with everything. They are just not buying.

The best salespeople know their daily battle is not one of price or features. Their daily battle is one of RELEVANCE. The question the best salespeople have to address is how relevant their products' benefits are to their prospect's business and/or lives, their hopes and desires. When your prospects start giving you objections, they are getting engaged with "the idea", they are beginning to see how your product fits with their lives, they therefore see possible places where it doesn't seem to fit and they care enough to ask you about them. Objections are therefore signs that your prospect is giving you and your product a chance. Objections are an essential process to work through on the way to making sale.

Objections are good.

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